Extend efficiency in the tourist activity and build new propositions for its development.
This professional develops strategies for the effective management of public and private tourism organizations, making this activity *sustainable.
He is able to analyze and evaluate the Tourism System as the sector companies, studying the sociocultural and economic effects generated by the Globalization process.
He contributes to the development of tourism activity suggesting innovative alternatives which enhance natural resources (beaches, forests, mountains, rivers, lakes, waterfalls, etc); historical resources (museums, landmarks and historic places); cultural resources (Art galleries, concerts, sports events) and of national identity (celebrations and customs, folk art)
The tourist activity involves multiple formats and services: adventure tourism, leisure and entertainment, ecotourism, health services, tourist services such as accommodation, restaurants, travel agencies, transportation companies and recreation and event organization. (Meetings and conventions)
Specific tasks or activities carried out in the profession
He analyzes the trend and evolution of the national and international tourist market.
He gauges the supply of the tourist market. (Accommodations, restaurants, transports, etc)
He analyzes market opportunities and competitive companies, from the tourist sector.
He evaluates products quality and offered services quality.
He leads the areas of business management, financial, sales, quality etc.
He selects, negotiates and establishes contracts with tourist services suppliers (transports, hotels, restaurants, etc).
He books and coordinates promotional campaigns (promotional meetings, special offers, etc).
He negotiates tour packages with other sector companies. (Hotels, recreational spaces, restaurants, etc)
He explores and designs new tourism products.
He collaborates with the strategy, promotion and sales of new tour packages.
He establishes company’s policies and the business strategy with other sector companies.
He coordinates and monitors the task of every department and delegation of the company.
He reports the shareholders about the company.
He manages the financing issues of the company.
Tourist services companies
Institutions and Government agencies of the tourism industry
Restaurants and Bars
Conference and Convention Offices
Advertising Agencies and Tourism Promotion
Teaching in Higher Education
Tourist Transport companies
Tourist Research Centers
Free exercise of the occupation as consultant and/or advisor in the private or public sector
Estimated time of College years:
4 to 5 years
Main courses considered in the syllabus.
Basic Training Courses
Professional Training Courses
*Costs & Accounting
General Tourism Geography
Organization of the Tourist Space
English I, II, III, IV, V, VI
Sociology of Tourism
*Heritage and Tourism Resources
Touristic Regional Geography
*Tourism Marketing I, II
*Finance I, II
Geographic and Tourism Information Systems
*Tourist Services Production
*Hotel Management I, II
Kitchen and restaurant organization
*Transport and Air Traffic
Hotelier and Gastronomic Management
Travel and Tourism
It is focused on tourism in slightly altered and picturesque natural areas, with cultural wealth.
This activity consist on visiting slightly altered natural places in order to know the main features of their ecosystems and the cultural features of people who live there.
The Ecotourism professionals have the skills to design ecotourism-related products in all its phases, coordinates the transport, food, accommodation and the most important thing, the activities that will be carried out in the places visited during the tour execution.
It is focused on the tourist services of: *trekking, *paragliding, *rafting or hiking, among others, depending on the conditions in the area.
These specialties are given in the professional and technical nature:
The professional career is focused on the Administration of Tourism Enterprises.
The career of technical nature is focused on the direct work with people and in the implementation of projects.
Vocation, Skills and Interests required in the candidate to this career
Taste for planning and organizing a task.
Motivation to do things right and that these work
Motivation by Management
Taste and Interest in interpersonal relations
Having empathy with different cultures and societies
Special taste for Geography and respect for the environment
Interest in recreational activities
Taste for aesthetics and art.
Creative and Innovative
Capacity of teamwork and leadership
Analysis capacity of the sociocultural context
Oral and Written expression skills
Creativity and imagination in the recreational part
Language learning aptitudes
Ease to be understood by others
Vocation service; Want to give people a pleasant moment, of rest, entertainment and culture.
Or any specific dream or longing which feels involved or oriented towards this direction.
Good social treatment
Of Sociability and Management
Eventually, he must travel because of his job, not for pleasure.
Business Administration, Public Relations.
*Glossary of Terms:
*Administration: Administer: Direct, govern, conduct, determine the direction, the policies to pursue, lead an enterprise.
Manage the human, economic and technical resources to achieve the peak performance.
*Personnel Management: Administrative functions of the human resources field: Position analysis, recruitment and selection, training and assessment, motivation and incentive systems and working relationships.
*Tourism Marketing: Development and application of tourism promotion instruments and techniques.
*Costs and Accounting: Registration of organizations expenses, identifying the type of existing cost within an enterprise whether from production, damaged equipment, etc, applying different systems for their calculation and making it useful in the decision-making.
*Economics: Science which subject of study is the social organization of the economical activity.
*Finance: Collection and determination of the cash flow (inflows or outflows of money) required by the company, in addition to the distribution and management of those funds in order to maximize the economical value of the company.
*Management: Manage: Do research and procedures to carry a project forward.
*Macroeconomics: Study of the national economy factors related to the production and consumption of the country’s wealth and problems related to employment level.
*Microeconomics: Economic analysis concerning the individual behavior of consumers, traders, producers, enterprises or industries, etc.
*Paragliding: Sport that is considered as free flight, differentiated from where an engine is used as propellant, called paramotor.
*Heritage: Property and wealth which belong to the country.
*Tourist Services Production: Attention to the financial and commercial aspect in the organization of tourist plans.
*Social Psychology: It studies how the social context impacts or intervenes in the way of thinking and people’s personal behavior.
*Rafting: Sports and recreational activity which consists on crossing the river channels in the stream direction (downstream), usually in some type of boat.
*Sustainable: Staying or sustaining economically over time.
*Trekking: Organized trip in little explored lands.
*Transport: It studies the characteristics and touristic use of the different means of transportation.
*Taxation: Tribute: TaxGO BACK