Career Objectives

Analyze and investigate social phenomena to achieve an efficient design and implementation of social programs and policies.

Professional Profile

The sociologist is an analyst and researcher of SOCIETY; how it is made and the social, cultural, economic, political and institutional problems within it considering how its cultural and historical influences affect it.

With these studies, it is possible to know the existing trends and from there, plan the actions that public or private institutions must carry out.

He primarily focuses on investigating the social interaction within it, that is to say, how they are related between its wider sectors such as communities, power groups, sectors of the economy, the State and even International Relations, as well as the interaction between smaller groups of people, companies, families, etc., since Sociology is based on the idea that human beings do not act according to their own individual decisions, but according to desires and expectations of the community where they live, in addition to cultural and historical influences. That is why social interaction is the starting point to understand the relationship of facts of a society.

For instance, the sociologist at this time must know in depth the characteristics of the 21st century society, to glimpse the contributions of the emerging culture within it and the processes of social change; all this, with a view to allow the total development of the human being within it and understand what kind of society we want to have.

For that, he must investigate:

What people think, which are the trends of thought within it, which are the groups with common trends of thought in relation to the management of society, the needs of the individuals that make it up, social phenomena such as delinquency, drug addiction, poverty, youth problems, politics, media, urban growth, health and illnesses, education, government management and social planning.

For this, Sociology is a discipline that is related to history, economy, anthropology and law.

But he must not only qualify what happens in society but also evaluate it. For this, he has research methodologies and techniques that consider fundamentals and the operation of qualitative (characteristics) and quantitative (numerical evaluation) data collection and analysis techniques, such as design and analysis of Social Surveys, Construction of Evaluation Instruments, Uses and Applications of Databases.

For this, the study plan also includes subjects such as Statistics and Quantitative Analysis Methods. (In other words, Mathematics)

Who is this career for?

It’s for those who enjoy understanding society, who want to contribute to the study and the creation of changes or solutions to facts of phenomena that affect present society and want to have the tools to do so.

Specific tasks or activities carried out in the profession

He carries out different tasks, in which there are moments of openness to the world by interviewing, observing, with surveys, what sociologists call “field”. For that, he uses different methodologies, among them, he uses data collection methods to identify general trends of people, such as *quantifiable questionnaires (close-ended questions) and focus groups which are *qualitative interviews.

Later, he must enter into periods of withdrawal, in which he has to think, analyze and write his conclusions.

This task is done by collaborating with the information he collected and the obtained conclusions, in which he must clarify where to focus the efforts. This in different areas, such as:

-Communications, which includes studies of hearings and publics, social impact of mass communication, assessment of media and public opinion data analysis.

-In *Human Resources *Management, within complex organizations; emphasis is placed on aspects such as organizational environment and culture, corporate communication, conflict management, human impact of technological innovation and the analysis of organizational risk situations.

-In the formulation of Public Policies and the design of social projects, especially in education, health and poverty; in the analysis of its social impact and the monitoring of such social programs.

-In private organization which are related to social action, he takes part in decision making, participates in the planning, management and implementation and evaluation of social projects based on *social interaction.

-In Urbanism, in the design, execution and evaluation of urban programs and policies. He collects information and interprets specific urban processes. He joins the decision making process and the implementation of these decisions within organizations linked to urban issues.

He conducts research or action *policies in topics such as citizen security, drug addiction, old age, etc.

In the context of analysis and investigation of society, market research is seen as a social phenomenon. Sociology studies it and tries to give interpretations from its particular theoretical perspective.

Companies that provide some good or consumer service need to carry out market studies, that is, *feasibility studies, advertising and other aspects for which it is necessary to know what people think about them as a product or company.

Here, the task of a sociologist is to define the data collection instruments, that is, to conduct the study, analyze the information and deliver results.

He carries out academic and research activities.

Occupational Field

Public organizations, such as municipalities, ministries and in general, all the public administration of the State, mainly in health, social services, education, work and law

In the private sector, they will be able to perform in consulting companies or advice, in Studies or Human Resources departments of the companies.

In the International setting, through a variety of research and advice agencies and institutions

In universities and other educational institutions

In N.G.O and in general, in all kinds of organizations related to social action in the public and private sphere

Universities, Professional Institutes and Research centers

Estimated time of College years

5 years

Main courses considered in the study plan

Basic Training Courses

*Cultural Anthropology


Social and Political History of the country

Social History of Latin America

Basics of Economics


Applied Statistics

Qualitative Research Techniques

Quantitative Techniques

Professional Area

Introduction to Scientific Method

Formation and Development of Modern Society

Social Problems

Formation and Development of Modern Culture

*Regulatory Structure of Society

Formation and Development of Latin America Society

*Social Psychology

Economic Sociology

Organizational Sociology

Political Sociology

History of Social Thinking

Sociology of Social Communication

Social Research Methodology


Quantitative Techniques

Data Analysis

Complementary Training Courses

English, Computing


Communications, Public Policies, Organizations, Urbanism, among others

Vocation, Skills and Interests required in the candidate for this career


Interest and curiosity to know and understand the social world that surrounds us, where we live and grow

Motivation to know the reason why facts or phenomena affect society today

Strong interest in knowing the problems of the human being in society

Desire to contribute to transform society

Interest in understanding the changes that are taking place in the country and the world deeply

Interest in people and respect for differences, few prejudices, capable of empathize and common sense

Taste for reading


Analysis, synthesis, logic, abstraction, interpretation, observation and inducement (all these terms are explained in “Aptitudes” in this website)


Desires to achieve a society that allows the full development of the individual within it

Or any specific dream or longing which feels involved or oriented towards this direction.

Candidate’s Personality

Critical spirit

Ability to work in multidisciplinary teams

Openness, tolerance and respect towards the way of thinking of others

Work Scope


Varied, work both individually as well as interacting with different people

Related Careers

Anthropology, Social Work, Political Science

Glossary of Terms

*Cultural Anthropology: Study of the origins of culture.

*Corporate: Belonging to a community of people who are governed by a law or statute.

*Quantifiable: That can be expressed through numbers.

*Qualitative: Related to quality or a characteristic.

*Feasibility: That is possible to carry out

*Management: Manage: Make the inquiries and procedures to carry out a project.

*Social Interaction: In social contact where there is a reciprocal influence.

*Regulatory: Related to norms and rules.

*Action Policies: Criteria, ways or points of view from which a situation is faced.

*Social Psychology: Study of the social aspects of mental life.

*Human Resources: Human means to which someone resorts to perform something.

*Sociology: Study of the human being in relation to others, that is, in relation to society.